Flormart is the benchmark event for the Italian floriculture sector and ranking third after Germany and Holland. It is a business event which draws companies, professional operators, institutions and the press from all over Europe and some developing markets such as Tunisia, Libya, Israel, Arab Emirates, Turkey and Russia. Flormart is also an important communication and promotion tool for companies. It is the main meeting point and benchmark for the Mediterranean European floriculture sector and has great potential to set up new business relationships, strengthen existing ones and lay the foundations to plan the coming season.